Essence of Persia has featured proudly in top lifestyle publications. Learn about how we are changing the game in skincare. Browse through selected articles that wrote about our journey and passion.
Essence of Persia harnesses the brightening and anti-ageing benefits of saffron into its luxury skincare line and we’re all here for it!
Just in time for the festive gifting season, introducing Essence of Persia, a luxe skincare gem proudly made in Hong Kong! Founded by Diana Azimi, a former banker turned beauty aficionado, this brand is a heartfelt tribute to her grandmother’s Persian beauty secrets.
Essence of Persia uniquely blends ancient Persian beauty rituals with cutting-edge skincare innovations, and at the core of it all is saffron—the world’s most luxurious flower, renowned for its anti-ageing and brightening properties.
Harvested only for a few weeks each year, saffron is hand-picked from delicate crocus flowers, requiring thousands of blossoms to produce just a small amount. Enter Reine de Safran, a sumptuous cream that combines this rare flower with nourishing ingredients like squalane, vitamin B5 and aloe vera. This natural, vegan and clinically tested formula works wonders, visibly reducing fine lines and brightening skin in just one month.
Use code SASSYHK18 to enjoy 18% off Reine de Safran. Valid until 13 November, 2025.
Discover the StoryImagine stepping into a steamy Persian hammam, the air thick with exotic scents… Such was the beautiful piece of childhood memory that sparked Diana Azimi’s lifelong passion for skincare. Adding that to her French-Persian heritage and the use of modern science, Diana created Essence of Persia, a deluxe skincare brand in Hong Kong. Newly launched in late 2024 is the brand’s crown jewel: Reine de Safran, a luxurious face cream infused with the world’s most expensive flower – saffron. Revered as “red gold” in Persian culture, saffron is harvested from delicate purple flowers, each producing just three crimson stigmas. In addition to the finest saffron oil, Reine de Safran is also formulated with a potent blend of shea butter, olive oil, almond oil, squalene, niacinamide, and vitamins. Together, these ingredients promote anti-ageing, smoothening, brightening, hydration, and skin elasticity. What’s more, this EU-compliant product is vegan, toxin-free, and cruelty-free, making it suitable for all skin types.
Indulge in the luxury your skin deserves with Essence of Persia – now offering free worldwide shipping to celebrate the launch of Reine de Safran! Use the code EOPLAUNCH and experience timeless radiance today.
Discover the Story
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