Imagine stepping into a steamy Persian hammam, the air thick with exotic scents… Such was the beautiful piece of childhood memory that sparked Diana Azimi’s lifelong passion for skincare. Adding that to her French-Persian heritage and the use of modern science, Diana created Essence of Persia, a deluxe skincare brand in Hong Kong. Newly launched in late 2024 is the brand’s crown jewel: Reine de Safran, a luxurious face cream infused with the world’s most expensive flower – saffron. Revered as “red gold” in Persian culture, saffron is harvested from delicate purple flowers, each producing just three crimson stigmas. In addition to the finest saffron oil, Reine de Safran is also formulated with a potent blend of shea butter, olive oil, almond oil, squalene, niacinamide, and vitamins. Together, these ingredients promote anti-ageing, smoothening, brightening, hydration, and skin elasticity. What’s more, this EU-compliant product is vegan, toxin-free, and cruelty-free, making it suitable for all skin types.

Indulge in the luxury your skin deserves with Essence of Persia – now offering free worldwide shipping to celebrate the launch of Reine de Safran! Use the code EOPLAUNCH and experience timeless radiance today.