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Step into our Persian skincare sanctuary!

We deeply value our community, and it's important for us to stay connected and truly understand our clients' needs. By joining our community, you'll be at the heart of Persian beauty secrets, ensuring we can always stay in touch with you and share the latest updates, tips, and exclusive offers. Together, we can continue to celebrate timeless beauty traditions while building a strong, supportive network. Don't miss out on being part of something truly special!

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A Message from Our Founder

As a child, I watched my grandmother’s beauty rituals, blending saffron, rose, and pomegranate, Persian secrets passed down for generations. More than skincare, they were a ritual of self-care and heritage.

Inspired by these traditions, I created Essence of Persia to bring age-old wisdom into modern skincare. By uniting botanical traditions with advanced science, my mission is to share the luxury and efficacy of Persian beauty with the world.

Timeless rituals, modern radiance.

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What is Persian Beauty?

Persian culture is one of the world’s oldest and most influential civilizations, leaving a lasting impact on art, architecture, poetry, and beyond. Rooted in grace and tradition, Persian beauty rituals have been passed down for generations, connecting women across time through time-honored skincare and wellness practices.

More than just external appearance, Persian beauty is a balance of elegance, self-care, and inner radiance. For centuries, Persian women have embraced high-quality, natural ingredients in their daily beauty and wellness rituals. Saffron, rose, orange blossom, pomegranate, lemon, curcuma, and tea are among the treasured botanicals used to nourish both skin and soul.

At Essence of Persia, our mission is to bring this empowering beauty experience into your home. Infused with saffron and other natural botanicals, our products awaken the senses and elevate your self-care ritual into a holistic journey of wellness and radiance.

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Real Results from Our Clients

“I have not edited these pictures and am showing you how even my textured skin has become. I do feel tightness in my skin as well."

As Featured In

"Founded by Diana Azimi, a former banker turned beauty aficionado, this brand is a heartfelt tribute to her grandmother’s Persian beauty secrets."– Sassy Hong Kong Media Group

"Imagine stepping into a steamy Persian hammam, the air thick with exotic scents…Such was the beautiful piece of childhood memory that sparked Diana Azimi’s lifelong passion for skincare." – The Honeycombers Lifestyle Guide (Singapore, Hong Kong, Bali)

Read the Features

Founder’s Beauty Heritage

Meet founder Diana, whose mission rooted in her grandmother’s timeless wisdomm is to share the transformative secrets of Persian skincare with the world.

Persian Heritage

SOLD OUT: Join the waitlist for early access to our Royal Saffron Face Cream

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