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FAQs

Find answers to all your questions and more, including insights into our products, origins, ingredients, and more. Dive in to discover everything you need to know!

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What is Reine de Safran?


Reine de Safran is a luxurious saffron-infused face cream crafted with Saffron oil, Squalane, and Vitamin B5 to deliver powerful anti-aging, hydrating, smoothing, and brightening effects. Experience the renowned beauty of saffron—often called "Red Gold" for its rarity and skin benefits. Our vegan, cruelty-free, and EU-compliant formula offers visible results within 6 weeks and suits all skin types, from dry to sensitive. For more details, refer to the page Miracle Secrets.

What are Persian Beauty secrets?


Persian beauty traditions draw from centuries of knowledge, blending potent natural ingredients like saffron, rosewater, and almond oil. Persian skincare is rooted in holistic wellness, focusing on nurturing both skin and soul. This dedication to natural, toxin-free care has cultivated radiant and youthful skin for generations. For more details, refer to the page Miracle Secrets.

What are the main benefits of the products?


Our saffron-rich formula with 6 modern skincare ingredients is designed to reduce fine lines, improve skin texture, and brighten your complexion. Often regarded as "red gold," saffron offers remarkable rejuvenating and healing properties, making it a star ingredient for smoother, more radiant skin. For more details, refer to the page Miracle Secrets.

Is it vegan?


Yes! Our products are 100% vegan, cruelty-free, and made without harmful ingredients for a pure skincare experience.

Has it been tested?


Absolutely! Each product has been rigorously lab-tested to meet EU quality and safety standards. It is formulated in a cosmetics lab that adheres to Intertek’s manufacturing practices, ensuring both safety and efficacy. Our commitment to quality means you can trust our products to be safe and impactful.

Who is it made for?


Our target products are for women who want anti-aging, brightening, and smoothing of the skin. She loves cultural experiences, yet she's seeking skincare efficacy. They are suitable for all skin types.

What is Saffron?


Saffron is one of the most wanted and expensive ingredients in the world. During the ancient period, saffron oil was an elixir of eternal youth in beauty procedures for Persian queens and women of high aristocracy. Its extremely short blossoming and hard work during its processing make this spice just as valuable as gold; hence, the name "red gold" among the Persians.

Saffron has traditionally been hailed since ancient times for its spectacular skincare and general wellbeing properties; some of which, not surprisingly, have even been backed by science in the modern day. Saffron is a powerful ingredient in skincare for whitening and hydration, reducing pigmentation and fine lines. As a therapeutic herb, it is also known to reduce stress, lower inflammation, soothe digestive problems, and control cholesterol levels.

How do I apply?


Open the package, follow the instructions given, wash the face, and then apply a serum or toner if needed. Press a small dose, pea-sized, of moisturizer into the fingertips. A little goes a long way. Then, rub that moisturizer between hands for superior absorption and even application through the massage motions from the center of the face outwards. Take the remaining product and put it on your neck.

Is the product available in shops?


No, our products are exclusively available at our online store.

When can I see the results?


Instant brightening and glow that lasts. Improvements in the skin's appearance are noticeable within 6 weeks of daily use. Get healthy skin in 6 weeks' time with our EU-compliant, vegan, cruelty-free formula, supported by extensive research for effectiveness and cleanliness in skincare. Suitable for dry, normal, combination, and sensitive skin.

Where can I find the list of ingredients?


You can find a complete list of ingredients on each product's Signature Skincare page. We use only clean, vegan, plant-based ingredients that are free of harsh chemicals, clinically tested, and cruelty-free.

What are products formulated without?


Our product are free from sulfates, parabens, formaldehyde, phthalates, mineral oil, and other harmful ingredients.

Does our product have a fragrance?


Reine de Safran offers a light, floral, and luxurious fragrance that captures the essence of saffron’s unique aroma. Saffron itself is known for its sweet, floral scent, combined with earthy and honey-like undertones, creating a warm, rich, and inviting experience. This fragrance adds a touch of elegance and indulgence to your skincare ritual.

Who is the founder of Essence of Persia?


Essence of Persia is an ode to Diana Azimi's Persian heritage and to her passion for beauty. Diana grew up in France to Persian parents and was introduced to Persian beauty rituals at a very tender age. When she was young, her grandmother even took her along to the hammams of Iran.

Are you able to ship internationally?


Yes, we do! Input your address and shipping fees will be provided. Occasionally, we offer free shipping codes as well.

I have queries relevant to my order.


Please refer to the Contact Us page, and feel free to reach out if you have any further questions. We will be happy to help.

What is Persian Beauty?

Persian culture is one of the oldest cultures in the world. Its glorious legacy and rich history have impacted the world through art, architecture, poetry and more. Regardless of age, background or life experiences, all Persian women are empowered and connected by timeless beauty secrets passed down from one generation of women to the next. Renowned for courteous hospitality, luxurious rugs and more, the standard of beauty in Persian culture transcends beyond external appearances. What equally matters is inner beauty.

Since ancient times, Persian women have dedicated themselves to maintaining external beauty as well as internal wellbeing. High quality and natural ingredients are often featured in daily Persian beauty and wellness rituals. Flowers, fruit and spices, such as saffron, rose, orange blossom, pomegranate, lemon, curcuma and tea are commonly found in these rituals.

At Essence of Persia, we strive to bring this empowering experience to your home. Infused with scents of saffron and other natural ingredients, our products reveal the exotic senses to elevate any holistic wellness journey.

Learn More
Iranian Beauty secrets

About Essence of Persia

Essence of Persia is the first skincare brand catering specifically to the modern Persian woman. Founded in 2020 by French-Persian entrepreneur Diana Azimi, we pride ourselves on formulating all of our products with natural, active, vegan ingredients free from toxins.

The foundation of our products begins with the finest Persian ingredients combined with modern science. Every drop of Essence of Persia is steeped in our passion for skincare and wellbeing – passed down from queens of the ancient Persian empire, into our grandmothers, into the hands of the modern woman.

Our formula is thoroughly tested for maximum efficacy. Using powerful active ingredients, we are committed to delivering proven results that you can see and feel.

Founder’s Beauty Heritage 

Meet founder Diana, whose mission—rooted in her grandmother’s timeless wisdom—is to share the transformative secrets of Persian skincare with the world.

As Featured In

"Imagine stepping into a steamy Persian hammam, the air thick with exotic scents…Such was the beautiful piece of childhood memory that sparked Diana Azimi’s lifelong passion for skincare." – The Honeycombers Lifestyle Guide (Singapore, Hong Kong, Bali)

"Founded by Diana Azimi, a former banker turned beauty aficionado, this brand is a heartfelt tribute to her grandmother’s Persian beauty secrets."– Sassy Hong Kong Media Group

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