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CLEAN
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VEGAN
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CLINICALLY
TESTED
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CRUELTY
FREE
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EU
APPROVED
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CLEAN
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VEGAN
-
CLINICALLY
TESTED
-
CRUELTY
FREE
-
EU
APPROVED
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CLEAN
-
VEGAN
-
CLINICALLY
TESTED
-
CRUELTY
FREE
-
EU
APPROVED
-
CLEAN
-
VEGAN
-
CLINICALLY
TESTED
-
CRUELTY
FREE
-
EU
APPROVED
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CLEAN
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VEGAN
-
CLINICALLY
TESTED
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CRUELTY
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EU
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What is Persian Beauty?
Persian culture is one of the oldest cultures in the world. Its glorious legacy and rich history have impacted the world through art, architecture, poetry and more. Regardless of age, background or life experiences, all Persian women are empowered and connected by timeless beauty secrets passed down from one generation of women to the next. Renowned for courteous hospitality, luxurious rugs and more, the standard of beauty in Persian culture transcends beyond external appearances. What equally matters is inner beauty.
Since ancient times, Persian women have dedicated themselves to maintaining external beauty as well as internal wellbeing. High quality and natural ingredients are often featured in daily Persian beauty and wellness rituals. Flowers, fruit and spices, such as saffron, rose, orange blossom, pomegranate, lemon, curcuma and tea are commonly found in these rituals. At Essence of Persia, we strive to bring this empowering experience to your home. Infused with scents of saffron and other natural ingredients, our products reveal the exotic senses to elevate any holistic wellness journey.
Essence of Persia is the first skincare brand catering specifically to the modern Persian woman. Founded in 2020 by French-Persian entrepreneur Diana Azimi, we pride ourselves on formulating all of our products with natural, active, vegan ingredients free from toxins.
The foundation of our products begins with the finest Persian ingredients combined with modern science. Every drop of Essence of Persia is steeped in our passion for skincare and wellbeing – passed down from queens of the ancient Persian empire, into our grandmothers, into the hands of the modern woman.
Our formula is thoroughly tested for maximum efficacy. Using powerful active ingredients, we are committed to delivering proven results that you can see and feel.
Meet founder Diana, whose mission—rooted in her grandmother’s timeless wisdom—is to share the transformative secrets of Persian skincare with the world.
"Imagine stepping into a steamy Persian hammam, the air thick with exotic scents…Such was the beautiful piece of childhood memory that sparked Diana Azimi’s lifelong passion for skincare." – The Honeycombers Lifestyle Guide (Singapore, Hong Kong, Bali)
"Founded by Diana Azimi, a former banker turned beauty aficionado, this brand is a heartfelt tribute to her grandmother’s Persian beauty secrets."– Sassy Hong Kong Media Group
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