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Cookie Policy

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This Cookie Policy explains how Essence of Persia Limited (“Company”, “we”, “us”, and “ours”) uses cookies and similar technologies on our website, essencepersia.com (“Website”). Please read this Cookie Policy carefully.

What are Cookies? Cookies are small text files that are stored on your computer or mobile device when you visit a website. They allow the website to recognize your device and remember certain data about your visit.

Types of Cookies We Use:

More specifically, we use cookies and other tracking technologies for the following purposes:

Managing Cookies: You can control and manage cookies in various ways. Please note that removing or blocking certain cookies can impact your user experience and some functionality may no longer be available.

Most browsers allow you to view, manage, delete and block cookies for websites. To learn more about managing cookies from popular browsers, refer to your browser’s help menu or settings.

You may also opt-out of interest-based advertising cookies from certain companies through resources such as:

Please note that opting out is different from blocking cookies, as it only disables interest-based advertising from participating companies.

Changes to this Cookie Policy: We may update this Cookie Policy from time to time to reflect changes in our practices or for other legal or regulatory reasons. We will post the updated version on our Website and encourage you to review it periodically.

Contact Us: If you have any questions about this Cookie Policy or our use of cookies, please contact us at info@essencepersia.com.

This Cookie Policy aims to provide transparency regarding our use of cookies and similar tracking technologies on our website. It explains what cookies are, the types used, how users can manage them, opt-out resources, and how to contact us with any questions. Please let me know if you need any clarification or have additional requirements for the Cookie Policy.

What is Persian Beauty?

Persian culture is one of the oldest cultures in the world. Its glorious legacy and rich history have impacted the world through art, architecture, poetry and more. Regardless of age, background or life experiences, all Persian women are empowered and connected by timeless beauty secrets passed down from one generation of women to the next. Renowned for courteous hospitality, luxurious rugs and more, the standard of beauty in Persian culture transcends beyond external appearances. What equally matters is inner beauty.

Since ancient times, Persian women have dedicated themselves to maintaining external beauty as well as internal wellbeing. High quality and natural ingredients are often featured in daily Persian beauty and wellness rituals. Flowers, fruit and spices, such as saffron, rose, orange blossom, pomegranate, lemon, curcuma and tea are commonly found in these rituals.

At Essence of Persia, we strive to bring this empowering experience to your home. Infused with scents of saffron and other natural ingredients, our products reveal the exotic senses to elevate any holistic wellness journey.

Learn More
Iranian Beauty secrets

About Essence of Persia

Essence of Persia is the first skincare brand catering specifically to the modern Persian woman. Founded in 2020 by French-Persian entrepreneur Diana Azimi, we pride ourselves on formulating all of our products with natural, active, vegan ingredients free from toxins.

The foundation of our products begins with the finest Persian ingredients combined with modern science. Every drop of Essence of Persia is steeped in our passion for skincare and wellbeing – passed down from queens of the ancient Persian empire, into our grandmothers, into the hands of the modern woman.

Our formula is thoroughly tested for maximum efficacy. Using powerful active ingredients, we are committed to delivering proven results that you can see and feel.

Founder’s Beauty Heritage 

Meet founder Diana, whose mission—rooted in her grandmother’s timeless wisdom—is to share the transformative secrets of Persian skincare with the world.

As Featured In

"Imagine stepping into a steamy Persian hammam, the air thick with exotic scents…Such was the beautiful piece of childhood memory that sparked Diana Azimi’s lifelong passion for skincare." – The Honeycombers Lifestyle Guide (Singapore, Hong Kong, Bali)

"Founded by Diana Azimi, a former banker turned beauty aficionado, this brand is a heartfelt tribute to her grandmother’s Persian beauty secrets."– Sassy Hong Kong Media Group

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