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Indulge in Timeless Persian Beauty Secrets

Experience a holistic natural beauty approach to skin rejuvenation for everlasting inner and outer radiance.

The Timeless Power of Persian Beauty Secrets

Rejuvenate your skin with a holistic approach for a radiant, everlasting glow.

CLEAN

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VEGAN

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CLINICALLY

TESTED

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CRUELTY

FREE

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EU

APPROVED

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CLEAN

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VEGAN

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CLINICALLY

TESTED

-

CRUELTY

FREE

-

EU

APPROVED

-

CLEAN

-

VEGAN

-

CLINICALLY

TESTED

-

CRUELTY

FREE

-

EU

APPROVED

-

CLEAN

-

VEGAN

-

CLINICALLY

TESTED

-

CRUELTY

FREE

-

EU

APPROVED

-

CLEAN

-

VEGAN

-

CLINICALLY

TESTED

-

CRUELTY

FREE

-

EU

APPROVED

-

CLEAN

-

VEGAN

-

CLINICALLY

TESTED

-

CRUELTY

FREE

-

EU

APPROVED

-

CLEAN

-

VEGAN

-

CLINICALLY

TESTED

-

CRUELTY

FREE

-

EU

APPROVED

-

Saffron based skincare

Natural by Origin

Luxury skincare blending the ancient Persian beauty ritual of Saffron with modern science for anti-aging, brightening and smoothing benefits.

Price:
$ 58.00 USD
Discover

Reine de Safran

Nourish your complexion and soul with exceptional properties of Saffron – one of the world’s most luxurious flowers – to boost your skincare routine into an everyday wellness ritual.

Learn More

Experience the Extraordinary

The Power of Rare Ingredients

Rarity Handpicked

Hand-picked with care, it is the rarest and most expensive flower in the world, picked only a few months of the year. This flower has been treasured and revered for countless generations.

Pure Luxury

Concentrated with 10% Saffron, which is the highest after water in any product, we are beating typical skincare products containing less than 5% key ingredients.

7 Wonders of Skincare

7 Powerful ingredients come together in a mighty blend of strong skin benefits including Saffron, Squalane, Vitamin B5, Shea Butter, Vitamin E, Aloe Vera, and Niacinamide.

Clean, Vegan, Clinically-Tested & Cruelty-free

Clean

Free of harmful chemicals

Vegan

Plant-based ingredients

Clinically-Tested

Tested in Laboratory

Cruelty-Free

No Animal testing

Anti-Aging and Brightening

Concentrated in luxurious ingredients inspired by Persian culture, rejuvenate your complexion with our signature product Reine de Safran for anti-aging, smoothing, hydration and brightening benefits. 
         
Harnesses the exceptional properties of the Saffron flower for its unique rejuvenation power. Visibly youthful, brightened and smooth skin within 6 weeks. Extensively researched and tested formula that complies with EU quality and standard regulations. Vegan and cruelty-free.

Ancient Persian Beauty secrets

Indulge in timeless and potent beauty secrets that generations of Persian women have stood by.

Explore Persian beauty wisdom that combines saffron, rose, pomegranate, curcuma, tea and other flowers, fruit and spices for a holistic wellness approach.

Learn more about our process of incorporating this age-old wisdom into our products.

Reviews

Sareh

I just adore this cream! It sits so lightly on the skin and works really effectively. The dark spots I had are now completely gone, and my complexion is even and radiant.

Hannah

I've been using this cream for a few weeks now, and my skin has become noticeably softer and brighter. It has a luxurious feel but still maintains a natural touch, which I truly appreciate.

Maya

This cream works wonderfully as a primer. It leaves my skin smooth and flawless, even on days when I skip makeup. It’s lightweight, yet it keeps my skin deeply hydrated throughout the day.

Leila

My skin has never felt softer! This cream really absorbs in nicely, keeping my skin hydrated without that greasy feeling at all. After a few weeks of usage now, I can notice the fine lines have diminished a bit and the overall tone is evening out.

Zara

This saffron cream is simply superb. I have never felt and seen my skin firmer, smoother, and more radiant. I just adore how it acts against the first signs of aging and still feels so luxurious, light, and delicate. The smell of saffron is simply divine.

The Results

Our formula is thoroughly tested for maximum efficacy. Using powerful active ingredients, we are committed to delivering proven results that you can see and feel.

1st Application

Immediately applied, it makes the skin feel smoother, more hydrated, and calmed.

After 4 weeks

Used twice a day as a day cream, it makes the skin look so much brighter, feeling even, and the fine lines minimized.

Before Use

The skin may be dull, dry, lifeless, and screaming for deep hydration before the application.

After 4 weeks

After its application, it looks more luminous; it feels softer with softened fine lines.

Founder’s Beauty Heritage 

Meet founder Diana, whose mission—rooted in her grandmother’s timeless wisdom—is to share the transformative secrets of Persian skincare with the world.

As Featured In

"Imagine stepping into a steamy Persian hammam, the air thick with exotic scents…Such was the beautiful piece of childhood memory that sparked Diana Azimi’s lifelong passion for skincare." – The Honeycombers Lifestyle Guide (Singapore, Hong Kong, Bali)

"Founded by Diana Azimi, a former banker turned beauty aficionado, this brand is a heartfelt tribute to her grandmother’s Persian beauty secrets."– Sassy Hong Kong Media Group

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